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Research papers

Combining economic and image analysis for breakthrough brand management

The writers have developed a new approach that draws together these two sets of dimensions. Based on advanced econometric methods, it presents a simultaneous analysis of both economic and image measures. This methodology permits managers to draw...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Authors: Eric Almquist, Ian H. Turvill, Kenneth J. Roberts
June 15, 1998
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Citation

Almquist, Turvill and Roberts (1998a, June 15). Combining economic and image analysis for breakthrough brand management . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/combining-economic-and-image-analysis-for-breakthrough-brand-management-